Hope you like the new series, and let me know if you want to come on the pod:
Just wrapped up an awesome conversation with Anastasiia, CEO of Folderly, on Beyond Brief! We dove deep into the wild world of email deliverability - turns out there's a whole spam jail situation happening that most of us don't even know about.
Key takeaways from our chat:
Google started using AI to scan emails in April (no wonder your cold outreach isn't working!)
You can't just blast emails anymore - you need to warm up your domain, avoid patterns, and use "spin tags" to create variations
Email isn't going anywhere despite all the new tech - it's actually having a renaissance with newsletters and Substack
The craziest part? Anastasiia built their new AI email generator without being a developer - just pure email expertise from sending over a million cold emails.
If you're in sales or run a newsletter, this episode is a must-listen. Your emails might be landing in spam without you even knowing it.
Check out the full episode and let me know what communication channel you think will win in 5 years - I'm still betting on email!
